AXELRAD IS A MOVEMENT AGAINST THOSE WHO AIM TO HURT. INSPIRED BY NYC'S SPIRIT, OUR IDEOLOGY IS TO EMPOWER. WE OFFER A RANGE OF UNISEX JEWELRY AND ACCESSORIES THAT SERVE AS SYMBOLS OF UNITY.

AXELRAD SUPPORTS AN ANTI-HATE MOVEMENT; RAISING AWARENESS.  
AXELRAD BELIEVES IN "THE GOLDEN RULE”.  THE GOLDEN RULE OR "ETHIC OF RECIPROCITY" IS A MORAL PRINCIPLE STATING THE FOLLOWING: ONE SHOULD TREAT OTHERS AS ONE WOULD LIKE OTHERS TO TREAT ONESELF.